Marketing Boot Camp for Small Business Owners

Marketing 101: The Online Boot Camp for Small Business Owners & Freelancers

Did you know adding the words "...most popular choice..." on your site helps prospects make up their minds faster? It gives them the social proof they crave. And if your prospects can't decide, relatively quickly and painlessly, they click away.

Did you know:

Captions under pictures and a “P.S.” are some of the most read pieces of content?

People would rather scroll down a long page than click through to two or three shorter pages?

People would rather watch a web page than read a web page, yet videos get watched by only about 20% of visitors to that page? This is why you need your video content also expressed in writing?

Small shifts in your marketing like these usually result in gains. They aren’t hard or expensive.

Our goal with Marketing 101 is your playbook to improve your marketing without asking you to be a full-time marketing person. Owners can’t.

LOCATION: ALL EVENTS ARE ONLINE. ALL BUSINESS OWNERS AND FREELANCERS ARE WELCOME TO JOIN.

FEE: To help small business owners like you weather this pandemic MEMBERSHIP AND ALL EVENTS ARE CURRENTLY FREE.

If you’re part of the marketing department for a large company we’re not for you. Big changes, being able to outspend your competition or buy extensive research just aren’t options for our community so we don’t talk about them.

What we believe and teach

Marketing, good marketing, marketing that gets the most results for the smallest investment, is about:

Understanding why your customers buy, how they look for products like yours, and what makes you better than the rest. Their opinions. Their words.

Thinking through how you can make small changes to what you’re doing now.

Knowing what taking the next step will cost.

Implementing.

Paying attention and fixing what didn’t work.

Keep implementing and paying attention and fixing what didn’t work.

Yes, it’s that simple. No, it’s not easy. We help you answer these questions and teach you methods to act on them more effectively.

Join us the first and third Tuesdays of each month as we give you the How-Tos of small business marketing -- Marketing 101 -- ideas we’ve seen put into action, put into action, and seen what happens when you skip them. Marketing’s version of the butterfly effect.

You’ll walk away with ideas and examples you can adapt to what you’re facing now and put into action. Now.

Join us.

Events are hosted live online via Zoom by

Hamilton Wallace from Small Business Marketing Consultant

I've been a marketing consultant for 39 years and I'm doing more writing and hiking than consulting. The writing is becoming the book, How to Bake Bread and Other Marketing Secrets that Succeed, It’s about the 10 things I learned. Stay tuned.

Vikram Nagrath from Nagrath Small Business Marketing Consulting

I am a marketing consultant. Been in the mix for 14+ years helping small businesses owners grow their business faster. Helping small business owners be successful at what they love to do. Providing them the marketing knowledge required to succeed.